http://www.californiadreamin.com

Situation: California Dreamin, a hot air balloon and biplane ride company in Southern California was seeking higher search engine rankings for their selected keyword terms, keyword research to make sure they had all potential keyword phrases covered, and better conversion once customers arrived on their site.

Problem: The Hot Air Balloon Ride industry is an extremely competitive business in the Southern California market. In order to stand out from your competitors, you need to have a loyal customer following, great branding and an attractive site with compelling copy. All of these issues presented a challenge for California Dreamin.

Solution: In addition to a fully revised copywriting effort on the site, we also made key recommendations about the sites appearance and functionality. They agreed to make the changes. We were also able to show them additional keyword phrases that they would benefit the site.

Results: They are now on Page 1 (up from page 10) for the keyword phrase "Biplane Ride", and page 2 for "Hot Air Balloon Ride" (up from page 6), Reach is up 40%, Website Ranking is up 323K places.

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