http://www.crowleymarine.com

Situation: Crowley Marine is a respected name in the recreational boating industry, having been around for 35 years. Their challenge, like many pre-internet, brick and mortar businesses, was in truly engaging the web so they could fully take advantage of online sales.

Problem: They needed better conversion and higher ranking for a few keyword terms.

Solution: Custom Copywriting went right to work on the Crowley Marine site, providing a full review of every page, recommending changes to the graphic/copy balance, new placement of key customer touch points, and a complete re-write of the site copy. We also performed an intensive keyword research project for Crowley which uncovered some new phrases.

Results: They are now on Page 1 for all of the following keyword phrases: "Mercruiser Parts", "OMC Parts", Evinrude Lower Units", and "Johnson Powerheads" , up from pages 5-10, Reach is up 250%, Website Ranking is up 743K places

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