Copywriter Client Testimonials | Custom Copywriting

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Discovery Process

Company:

Date:

Domain:

Primary Contact:

Email:

1. Describe the products & services that you provide.

2. What are the benefits your customer receives from your product or service?

3. What are the features of your product or service?

4. How is your product or service different from and hopefully, better than the competition?

5. What action(s) taken by a searcher visiting your website is considered a conversion? (Lead, info request, subscription etc)? Please list and provide a brief description.

6. What does your customer expect when they ultimately buy your product or service?

7. What other websites have you seen that you thought were impressive in terms of the copy look, feel and tone?

8. Are testimonials available from satisfied customers?

9. Who is the web development firm that is designing your site, and/or responsible for site maintenance? Have you engaged in Search Engine Optimization (SEO) for your site? If so, what company is doing this for you?

10. Describe the goals & objectives of the copy (new or revised) for the website and how you see us helping you reach that goal (Increased visibility, improved conversion rate, PPC campaign, lower cost per acquisition etc.).

11. When do you need the copywriting project completed?

12. What are the keywords/phrases which you are currently using and/or would like to be found under when potential customers search for your website on the search engines? (To the best of your knowledge, we can discuss)

13. If this is a new site, how many pages are you planning on having? What pages am I writing? (ie. Home, Services, About Us, Contact, etc.)

14. Describe the problems that you feel are currently challenging your website and business.

15. Who are your Competitors?

16. Please provide any additional comments or questions.

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