As a web designer in today's fast paced, Web 2.0 World, you're busy. There's a lot coming at you from many different directions - new clients, new technologies, updated software, and the challenges of managing or growing your business and much, much more. With design and copy being equally important in the world of search engine and social media optimization, it's critical to get them both right.

Some of your clients don't need anyone to write the copy - they're going to handle that one on their own. (although I would recommend you caution them against this...more later) For those clients who want you to handle the copy, you may have a copywriter on staff. Others may outsource to freelancers. Many - perhaps this describes you - don't have a reliable copywriting resource.

If that's the case, its time to partner with a professional SEO web copywriter. Here is how you can benefit:

1. Delivers more Income to Your Bottom Line - Increases Your Visibility

Let's start off with the one about money. That's always a good place to start! So, whether you engage in a white label relationship with your copywriter, or have your client work directly with the copywriting partner, you can make a cut of the total. With a white label relationship, it still looks like your company is providing the content. If the copywriter charges you $90/page, you can turn around and bill the client $120 - $200/page.

Personally, I've seen many designer partners charge in the neighborhood of $150/page. On a 20 page project, that's a nice $1200 payday for not doing a whole lot. Do that two times a month, and you're looking at close to $30K/year!

In addition, partnering with a professional web copywriter can increase your visibility because they are also recommending you on their site for design work. If it's a copywriting organization that does a lot of business - and not just a freelancer - you could get some great referral business.

2. Makes Your Design Job Easier and Quicker

An SEO web copywriter who has been around for a while and has worked with many designers understands the way the process works. They know what to expect, can anticipate the questions and may already have a process in place that works well for their clients. It may work just as well for yours.

Think about it - if you don't have to be concerned whatsoever with the writing part of the project, your job is going to be a lot smoother isn't it? After all, you didn't get into design because you liked to write; you got into design because you liked to design! Someone that understands the way you work - and the creative personality - will not only make your job easier, they will be able to add value in other parts of the process, which will drive synergy - getting the project done that much faster.

3. Helps Your Clients Website Sell More

Every single one of your clients wants to sell more goods and services on their website - that's a given. But will they really be able to do that if they write the content? Let's face it; will they be able to do that if you write the content? They may - but chances are good that they won't. It's a tough market out there - no matter what industry you're in. There are certain things that need to be done in the copy - using solid benefit statements, free offers, a strong call to action - that really should be left up to a professional.

The words that make up your clients sites are just too important to just leave to anyone. You don't want them coming back to you a couple months later complaining that "the site you designed for me isn't selling squat!" You want them to be as happy as possible.

4. Helps Drive More Qualified Traffic to Your Clients Website

The other thing your clients want is to be ranked high for each of their keyword phrases. They want to be on the first page for all of them! And whether that's realistic or not, based on their budget and potential competitors, there are designers out there that will promise it. How are going to compete with them? One way is to ensure you have a copywriter on board who not only knows SEO - but lives it, breathes it and has had a record of success with previous clients.

You want to work with a SEO web copywriter who has taken sites from the 20th page to the 1st page - for at least a few competitive keyword phrases. By using smart keyword density, frequency, count, prominence and other new tactics, your clients can get more qualified, free traffic to their front door.

You're going to pull out all the stops as far as SEO tricks and tactics for the coding and layout are concerned - but leave the optimized copywriting job to your partner!

5. Provides for a Long Term, Mutually Beneficial Relationship

Some of the best business relationships we have are the ones that have stood the test of time. I know for my business, I have enjoyed three key partnerships that have not only given me the chance to drive more value to for our customers - but have helped define my success. It's probably the same for you. Of course, you may have to go through quite a few to find the best fit, but in time, you will become comfortable with a few key partners. These long term business relationships are great because many of these people also become valued and trusted friends - and we all need a few of those too!

A highly skilled SEO web copywriter can provide a solid, mutually beneficial relationship for many years.

6. More Business! Get New Project Leads

Over the years, I have provided my partners with hundreds of new leads for business. Whether it's my attorney partner, my accountant, my banking contacts - they have all received new business just by being affiliated with me. And that's the best way to do it right? We know what these businesses are like and know what to expect - that makes it a whole lot easier.

Could you use 2-3 new, highly qualified projects a month from clients who will pay? Of course. Those are the kind we are looking for after all. Its amazing sometimes just how much time we all spend going through the RFP's to find the good ones - I have had some weeks where I had to go through 20 projects to find the great one. It's always easier when we have a partner that refers a client that they know is a good lead.

A highly regarded and respected SEO web copywriter can give you new business, month in, month out.

7. Many of Your Clients Don't Know How To - Or Don't Want To Write the Copy

Nine times out of ten, the client that doesn't write is looking to you for the copywriting. But there's one problem with that: you don't write copy, you design sites. Or, you really would rather have nothing to do with it. Partnering with a great SEO copywriter can make this problem go away very quickly.

And then there's always that client who thinks they know how to write - and then you read it and can't believe what you are seeing. I know - it happens to me almost every day. Who was their English teacher in high school you wonder? It actually is a very big problem - the quality of business writing that is out there is really very bad. Sometimes you have to convince these clients that they really need the help of a writing professional. Many times all you have to say is "well, you came to me because you wanted professional design, right?...well; now you need to do the same for your copy."

The bottom line - if you have a deadline and an anxious client, you need a copywriting partner who can deliver the goods on time and in the best way possible. Partner up!

8. You Have a Professional at Your Disposal to Review Your Own Writing

Now that's something you didn't think about huh? Someone who can review your writing. Nice concept. You are just as busy as the next guy - you don't have the time or the inclination to write that sales letter or that newsletter. Or if you already wrote it, you really need someone to take a look - someone with an objective eye who can provide substantive critiques where necessary. I have one design partner who comes to me at least once a month with things to look at. They appreciate the feedback. I appreciate the work we get from their clients - it works out very well.

A strong SEO web copywriter will give you the extra special attention without thinking twice about it.

9. You'll Have Someone To Bounce Ideas Off Of - Without Having to Pay Them

Wondering what content should be placed in a certain section of a client's site? Been through it over and over, again and again and need to get another opinion? Bringing in a qualified SEO web copywriter can be great for this very task. Using their experience with many different types of sites, in lots of unique industries, they can not only give ideas - but sometimes multiple options, depending on what the client's objective is.

Every client has their own personality - sometimes the project can be more complex than expected. Make it easier on yourself - partner with an SEO web copywriter for objective, and thorough input on any client project - small or large.